Heritage and the Regeneration of Urban Brownfields: Insights on Public Perception in Tehran, Iran

Brownfields particularly in old city centers reveal the story of abandonment and concealment, shaping identity collective memory urban areas. Therefore, research practice must prioritize both reutilization heritage values. This study on regeneration historical brownfields Tehran, capital Iran, assesses public perceptions redeveloped brownfields. Based their approach to patrimony, categorized reclaimed as interpretive, cultural, or ecological sites. A questionnaire was administered citizens who visited three sampled sites (n = 385) collect data. According results principal component analysis (PCA), women preferred non-economic component, which includes environmental, social, heritage, aesthetic dimensions, while men older, highly educated respondents economic dimension relation Despite positive attitudes towards brownfield regeneration, environmental especially intangible are less well-known. However, justifies determines redevelopment. Increasing commitment preserving during has a effect perception respondents.